Webinar Program

GOALS:

• Establish PartsTech as a trusted source of industry insights and increase brand awareness

• Provide valuable resources to automotive repair shops focused on key challenges within the automotive industry

• Drive audience engagement, generate inbound leads, and support customer acquisition

DELIVERABLES:

• Launched all new webinar program in 2024, hosting 1–2 webinars per month

• Led integration of new webinar platform, Sequel.io, with multiple tools in our Martech Stack ensuring a seamless registration, tracking, and promotion workflow among multiple MarTech tools

• Secured industry experts and real customers as featured speakers to enhance content credibility

• Paired blog content pre and post webinar to drive registrations and repurpose insights within our Resource Hub

• Collaborated cross-functionally with Marketing Ops, Social, Partner Marketing, Product, Content, and Creative teams to coordinate processes around promotion and creation webinar assets across multiple channels

PROJECT DETAILS:

• Webinar Program Strategy: Built and managed a recurring, expert-led webinar program to address shop pain points with actionable insights, live product demos, and real customer stories

• Speaker and Attendee Engagement: Sourced shop owners, business coaches, and influencers to lead high-value discussions. Provided live poll questions, discussion topics, and Q&A segments to drive attendee interaction

• Platform Integration: Transitioned from Zoom to Sequel.io for a more cohesive experience; executed full integration with existing Martech stack (Hubspot + WordPress)

• Content Amplification: Shared blog content and take-home guides and templates tied to each webinar topic, boosting both pre-event engagement and post-event value

• Cross-Functional Execution: Partnered with internal teams to ensure unified messaging, strong promotional reach, and high-quality creative assets