Resource Hub

GOALS:

• Established PartsTech as a trusted source of industry insights and increase brand awareness within the automotive community

• Provided valuable, actionable resources to help automotive shops navigate key operational challenges

• Drove audience engagement, increase new shop registrations, and support customer retention through thought relative content

• Tested and validated webinars as a strategic lead generation channel, while increasing visibility through SEO-rich content

DELIVERABLES:

• A structured, easy-to-navigate content library featured as a main pillar on the marketing website

• The launch of a supporting on-demand webinar series featuring real customers, live product demos, and industry experts

• Content in various forms optimized for search engines targeting high-intent keywords and aligned with key customer pain points

• Support a multi-format content "all-in-one" consumption approach: including videos, templates, guides, blogs, and customer testimonials

PROJECT DETAILS:

• Research & Topic Selection: identified blog and webinar topics based on SEO data, industry trends, and real-world challenges faced by auto repair shops

• Content Creation: used a blend of SEO best practices to ensure discoverability and accessibility. Created a digestible resource format that encouraged shops to take immediate action

• Webinar Strategy: hosted and promoted live and on-demand webinars featuring industry experts and real customers, bringing credibility and real-life context as a free resource to leads and current customers

• Visibility & Engagement: supported all content with strategic SEO efforts to boost organic visibility and drive qualified traffic to the website.

• Integrated various forms of content into broader campaign strategies to maximize engagement, test audience engagement, and drive lead generation