+22%
Boost in email open rates YoY
+30%
New lead conversion QoQ
+26%
CTR increase YoY
GOALS:
Drove demand generation and brand awareness through high-performing, omnichannel campaign
Improved qualified lead generation and conversion rates through valuable content, targeted messaging, and optimized digital touchpoints.
Enhanced campaign efficiency and performance by leveraging data, tracking metrics, and following campaign best practices
Contributed to broader company objectives, including revenue growth, Series C funding, and successful acquisition.
DELIVERABLES:
Launched, tracked, and managed omnichannel campaigns
Executed intentional content strategies (e.g., gated resources, event promotion, customer stories) to improve new lead conversion
Orchestrated marketing operations processes, including campaign creation, list segmentation, landing page and email template creation, UTMs, and workflows
Implemented campaign tracking, A/B testing, and audience refinement to maximize ROI and performance
Collaborated across teams to execute marketing initiatives and goals, that helped drive 100% of demand in a e-commerce, high-velocity model
PROJECT DETAILS:
Played a lead role in managing campaign strategy and execution, from concept through launch, optimization, and reporting.
Leveraged tools like HubSpot, Salesforce, GA4, Meta Ads, and Google Ads to track performance, build out intricate dashboards, automate workflows, and ensure seamless cross-channel alignment
Ran continuous A/B testing to refine audience targeting, CTA placement, creative assets, and messaging strategies
Coordinated with content, product, creative, and partner teams to ensure creation of marketing assets met hard deadlines